HOW CAN YOUR COMPANY SHINE-ON?



S—SPOTLIGHT ON SERVICE—Always keep your service in the spotlight. ALWAYS. Let
      it fade and your clients will find it…someplace else.

H—HAPPY UP THE PLACE!—Work is more productive and life is much better in a
      positive environment. Don’t entertain negativity.

I—INVEST IN YOUR EMPLOYEES—Think all they want is the money? Think again; 
    there are some things that money just can’t buy. Show your appreciation daily.

N—NEVER FORGET ABOUT YOUR COMPETITORS—You’re watching them. They’re
      watching you.  Guard your distinction!

E—EVALUATE YOUR EXISTING MARKETING EFFORTS—Just because it’s “in the
      plan” doesn’t mean it will always work. Learn from your mistakes. Rally in your
      successes and repeat them.

O—OPEN THE DOOR FOR CHANGE—Change IS good and keeps you from growing 
       stale.  Embrace it!

N—NURTURE YOUR RELATIONSHIPS—Never underestimate the power of a kind
      word…to your clients and to your colleagues. After all, THEY do your best marketing.



Shine-On.